FULFILMENT BY AMAZON
Save time and grow your business with Fulfilment by Amazon
Make major savings on products under €20 thanks to low-price FBA rates
Eligible low-priced products can benefit from reduced FBA fulfilment fees, with automatic eligibility and no separate registration required.

Let Amazon pick, pack and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres, and we pick, pack, ship and provide customer service for these products. Fulfilment by Amazon can help you scale your business and reach more customers.
The benefits of FBA
Your products are eligible for Amazon Prime for unlimited, fast One-Day Delivery on millions of items.
All Amazon Prime members love the free next-day shipping offered on eligible orders*. The products you list with FBA can qualify for free shipping too, as well as the much-sought-after Prime badge. It tells customers that Amazon handles the packing, delivery, customer service and returns. Using Fulfilment by Amazon.
* Available in metropolitan France (excluding Corsica) and Belgium.
Customers get Amazon's trusted customer service and returns.
FBA takes this operational burden off your shoulders, leveraging Amazon's global customer service network to manage customer inquiries, refunds and returns on FBA orders.
- FBA customer support: multilingual customer support by phone/email, day and night, at no extra cost to you, besides Returns Processing Fees in certain product categories.
- FBA returns: we manage all customer service for returns via our online returns centre. Read more about FBA policies regarding customer returns for orders placed on Amazon.com.be.
Choosing the right fulfilment option on Amazon BE
Fulfilment by Amazon (FBA) is the most effective solution for Belgian sellers who want to reduce per-item fulfilment costs while maintaining Prime delivery times on Amazon BE. By sending your inventory to Amazon's fulfilment centres, fulfilment costs are included in your FBA fees and eligible orders automatically receive fast, free shipping and the Prime badge, at no additional cost.
For sellers who prefer to manage their own logistics, the Seller-Fulfilled Prime programme allows you to ship directly from your warehouse while displaying the Prime badge on your listings. This option is suitable for sellers whose products are not suitable for FBA storage, such as certain large or restricted items, while meeting Prime customers' expectations for fast delivery on Amazon BE.
The most cost-effective approach for many sellers is a hybrid model: FBA for fast-moving, standard-sized products, and Seller-Fulfilled Prime or standard Fulfilled by Merchant for slower-moving or specialised products. Seller Central provides revenue calculators and inventory reports to help you determine which model offers the best margin for each product in your catalogue.
For sellers who prefer to manage their own logistics, the Seller-Fulfilled Prime programme allows you to ship directly from your warehouse while displaying the Prime badge on your listings. This option is suitable for sellers whose products are not suitable for FBA storage, such as certain large or restricted items, while meeting Prime customers' expectations for fast delivery on Amazon BE.
The most cost-effective approach for many sellers is a hybrid model: FBA for fast-moving, standard-sized products, and Seller-Fulfilled Prime or standard Fulfilled by Merchant for slower-moving or specialised products. Seller Central provides revenue calculators and inventory reports to help you determine which model offers the best margin for each product in your catalogue.
Fulfilment by Amazon makes it easier to sell all across Europe
Amazon offers a range of fulfilment solutions across Europe, so you can choose the one that suits your business best. Pan-European Fulfilment by Amazon is the most popular and fastest option. Amazon stores and distributes products from European fulfilment centres. With the European Fulfilment Network your products are shipped from central storage in their country of origin; with Multi-Country Inventory, stock is stored and despatched from fulfilment centres in the countries you specify. To keep up to date about changes due to Brexit, see our Preparing your Amazon Business for Brexit help page (login required)
It's cost-effective
Pay as you go: you are charged for the storage space you use and the orders we fulfil. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free next-day delivery or for FREE delivery on eligible orders*. Fees for Selling on Amazon and optional services may apply.
Choose the fulfilment option that is best suited to your business
Amazon BE sellers have three fulfilment options: Fulfilment by Amazon (FBA), Fulfilled by Merchant (FBM) and Seller-Fulfilled Prime (SFP). The most appropriate choice depends on the of products you sell, your margins and your logistics setup.
Fulfilment by Amazon is the easiest solution for sellers who want to grow quickly. Amazon takes care of storage, preparation, packing, shipping, customer service and returns, and your eligible listings will automatically display the Prime badge. This option is particularly suitable for standard, high-volume products, where the conversion gain associated with Prime offsets the processing costs. For sellers looking to expand across Europe, the Pan-European Fulfilment by Amazon programme and the European Fulfilment Network make it possible to cover multiple Amazon stores with a single inventory, at local rates.
Fulfilled by Merchant gives you total control over your inventory and shipping process, which can be more beneficial for low-margin, bulky or hazardous products that aren't suited to fulfilment centres. Seller-Fulfilled Prime is a combination of the two: you manage storage and shipping from your own warehouse while displaying the Prime badge on your listings, subject to meeting Amazon's delivery performance criteria. Use the Fulfilment by Amazon Revenue Calculator in Seller Central to compare the cost of each option before making a decision.
Fulfilment by Amazon is the easiest solution for sellers who want to grow quickly. Amazon takes care of storage, preparation, packing, shipping, customer service and returns, and your eligible listings will automatically display the Prime badge. This option is particularly suitable for standard, high-volume products, where the conversion gain associated with Prime offsets the processing costs. For sellers looking to expand across Europe, the Pan-European Fulfilment by Amazon programme and the European Fulfilment Network make it possible to cover multiple Amazon stores with a single inventory, at local rates.
Fulfilled by Merchant gives you total control over your inventory and shipping process, which can be more beneficial for low-margin, bulky or hazardous products that aren't suited to fulfilment centres. Seller-Fulfilled Prime is a combination of the two: you manage storage and shipping from your own warehouse while displaying the Prime badge on your listings, subject to meeting Amazon's delivery performance criteria. Use the Fulfilment by Amazon Revenue Calculator in Seller Central to compare the cost of each option before making a decision.
FBA storage and fulfilment fees
Normal fees
Storage fees
Charged for all items stored in an Amazon fulfilment centre, based on your daily average volume of inventory measured in cubic metres. See how to determine the product size tier for your items.
Fulfilment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service and product returns. Use the Fulfilment by Amazon Revenue Calculator for an overview and to estimate your fees.
Occasional fees
Aged inventory surcharge
Assessed monthly for all items stored in a fulfilment centre for more than 241 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfilment centre for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Unplanned services fees
Charged when inventory arrives at a fulfilment centre without proper preparation or labelling, meaning unplanned services are required.
Learn more about the cost of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
In addition, you can download the rate cards in the following languages:
Note: Starting from 17 April 2026, a 1.5% fuel and logistics-related surcharge will be applied to fulfilment fees across Fulfilment by Amazon (FBA) in the UK, France, Germany, Italy, Spain, Poland, Sweden, Netherlands, Ireland and Belgium stores. The FBA Revenue Calculator, Profit Analytics dashboard and Fee and Economics Preview reports have all been updated to reflect the fuel and logistics-related surcharge and are available to help you understand the specific impact to your business.
Get started with FBA
Fulfilment by Amazon can help eliminate your fulfilment headaches and help you scale your business.
Step 1
Set up FBA
Create your Amazon selling partner account and login to Seller Central to set up FBA.
Step 2
Create your product listings
Once you add your products to the Amazon catalogue, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels and send your shipments to Amazon fulfilment centres. Learn more about sending inventory to an Amazon Fulfilment Centre.
Once Amazon receives your products at the fulfilment centres, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.

Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
FBA Inventory Management
Use the tools in your selling partner account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfilment centres.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory.
Manage excess inventory
Optimise your inventory levels by knowing when to offer discounts or remove your products. Monitor detailed information about storage fees, opportunities to drive sales and suggestions to help improve returns on your inventory.
Track inventory
Improve sell-through rates and avoid long-term storage fees. Use inventory tracking tools to understand how much inventory you're holding and see how long it has been stored in fulfilment centres.
Fix stranded inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfilment centres without an associated active listing, it's not available for purchase.
Restock inventory
Keep your best-selling inventory in stock with personalised restock recommendations. You can also adjust for future promotions and seasonal demand patterns. Track your inventory and supplier orders so that you're prepared to meet product demand.
Frequently Asked Questions
How does Amazon FBA work in Belgium?
Amazon has a vast logistics network across Europe with fulfilment centres, offices and warehouses enabling Amazon Logistics processes to be managed quickly and effectively.
Here's how Amazon FBA works in Belgium:
1. You send your inventory to Amazon: You must first send large quantities of your products to Amazon fulfilment centres in Europe (serving Belgium).
2. Amazon stores your products: On receipt, Amazon stores your inventory in its European logistics network, ready for sale.
3. Customers order on Amazon: When a customer places an order, the product is picked directly from an Amazon warehouse.
4. Amazon prepares and ships the order: Amazon manages the whole logistics process (picking, packaging and shipping) quickly and efficiently.
5. Customer service and returns management: Amazon also handles customer service, refunds and returns on your behalf.
6. Access to benefits such as Amazon Prime: Products managed with FBA may be eligible for the Prime badge, leading to higher conversion rates and sales thanks to free express delivery.
Here's how Amazon FBA works in Belgium:
1. You send your inventory to Amazon: You must first send large quantities of your products to Amazon fulfilment centres in Europe (serving Belgium).
2. Amazon stores your products: On receipt, Amazon stores your inventory in its European logistics network, ready for sale.
3. Customers order on Amazon: When a customer places an order, the product is picked directly from an Amazon warehouse.
4. Amazon prepares and ships the order: Amazon manages the whole logistics process (picking, packaging and shipping) quickly and efficiently.
5. Customer service and returns management: Amazon also handles customer service, refunds and returns on your behalf.
6. Access to benefits such as Amazon Prime: Products managed with FBA may be eligible for the Prime badge, leading to higher conversion rates and sales thanks to free express delivery.
Is it possible to use FBA and FBM at the same time on Amazon BE?
Yes. Many sellers on Amazon BE take a hybrid approach, combining Fulfilment by Amazon for fast-moving, standard products and Fulfilled by Merchant or Seller-Fulfilled Prime for large, restricted or slow-moving items. Both fulfilment methods can be managed from a single account in Seller Central.
What is the difference between FBA, FBM and Seller-Fulfilled Prime on Amazon BE?
With Fulfilment by Amazon (FBA), Amazon stores and ships your products from its fulfilment centres. With Fulfilled by Merchant (FBM), you manage storage and shipping yourself.
Seller-Fulfilled Prime allows you to ship from your own warehouse while displaying the Prime badge, as long as you meet Amazon's delivery performance requirements. You can compare the costs of each option using the Fulfilment by Amazon Revenue Calculator in Seller Central.
Seller-Fulfilled Prime allows you to ship from your own warehouse while displaying the Prime badge, as long as you meet Amazon's delivery performance requirements. You can compare the costs of each option using the Fulfilment by Amazon Revenue Calculator in Seller Central.
Grow your business with Fulfilment by Amazon
Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions. Your account configuration is set to sell across Europe.
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