Start selling in Europe

Up to 10% back on your branded sales until you reach €45,000 in bonus value
Sign up
€39 (excl. VAT) per month + selling fees
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New Seller Incentives

Get started with over €47,250 in incentives

Ready to sell on Amazon? As a new seller, you can benefit from a range of incentives.
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Brand Registry

10% back on your first €45,000 in branded sales, then 5% back through your first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value)
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Advertising

Get up to €850 in ad credits for Sponsored Products
Learn more

In the spotlight

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Expanded Low-Price FBA rates

More products priced at or below €20 will qualify for reduced FBA rates starting on 5 January 2026.
Learn more
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Referral fee reductions across key categories

Updated referral fees for Home, Grocery, Pet and VMS categories will apply from 5 January across EU stores.
Learn more

Your selling journey, made simple

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How to register

Find out everything you need to register, get answers to common questions and learn what to do after you've created an account.
Explore Registration Guide
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How to sell

Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
Explore Beginner's Guide

Sell more with Amazon

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Reach millions of buyers

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: hundreds of millions of customers shop our stores worldwide.
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Deliver smiles

Leave the shipping, returns and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
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Make money

Choose from flexible selling plans, product categories and fulfilment options that fit your business needs.
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Why sell with Amazon?

01/02

Coconut Merchant

We went from selling 4–5 units a day to selling over 1000 units overnight.
Michael CorriganCEO, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.
Al ShariatDirector, Coconut Merchant

Start selling today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions. Your account configuration is set to sell across Europe.
Sign up
€39 (excl. VAT) per month + selling fees