Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveAmazon makes selling in Europe simple and easy
Understanding tax codes and product regulations, creating effective listings, and providing localized customer service can be complex when extending business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing pan-European customer base.
European Expansion Accelerator
Sell internationally with just a few clicks
Sell your products internationally using Amazon’s newest solution - European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, pricing, sets shipping settings & templates, and enrolls your products into fulfillment programs in the stores you choose to expand to.
If you are already registered with a professional selling plan and sell in at least one Amazon Europe store, you only need a few clicks to get started:
1. Choose the stores to expand to
2. Accept terms & conditions of selling internationally
3. Click on the ‘start expansion’ button
2. Accept terms & conditions of selling internationally
3. Click on the ‘start expansion’ button
One account – all of Europe
With just one account you can reach customers all across Europe with our eight European stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se, Amazon.com.be and Amazon.pl) and manage all your listings and inventory in Europe.
Boost your sales with new opportunities
With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our European holiday selling calendar.
Manage taxes and payments
If you sell goods in any European country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help make your VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.
VAT Registration and Filings
Learn more about third-party tax providers who can assist you with your VAT needs: Whether you’re launching a new business in Europe, or expanding your existing business into the European region, you may need support to comply with various VAT obligations.
176MM
monthly unique visitors in the UK, Germany, France, Italy, & Spain
*SimilarWeb, December 2020
45K+
3rd party Selling Partners over $100K sales on Amazon European marketplaces in 2020
3,400+
products sold per minute in Amazon European stores in 2020
Manage multiple European languages
There are over 200 languages spoken on the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The dominant language in each of our 9 marketplaces is covered: German, French, Italian, Spanish, Dutch, Swedish, Polish and of course, English.
4 tips for selling across Europe
FAQ
What are the tax obligations for selling in Europe from Belgium?
Tax obligations for Selling in Europe from Belgium depend primarily on your storage method and sales volumes. Generally, if you ship products from Belgium to European customers, you can use the one stop shop (OSS) to declare VAT for all your cross-border sales in a single belgian return, as long as you do not store goods abroad.
However, specific rules apply if you use Amazon's logistics services:
1. Foreign storage: If you use the Pan-European FBA program and your products are stored in warehouses located in France, Germany, or elsewhere, you must register for VAT in every country where you hold inventory.
2. Tax services: Amazon offers ""VAT services on Amazon"" to help you manage these multiple registrations and filings through third-party tax partners.
3. Sales thresholds: Be sure to monitor the €10,000 threshold for intra-eu distance sales, after which the VAT of the destination country applies (managed via OSS).
However, specific rules apply if you use Amazon's logistics services:
1. Foreign storage: If you use the Pan-European FBA program and your products are stored in warehouses located in France, Germany, or elsewhere, you must register for VAT in every country where you hold inventory.
2. Tax services: Amazon offers ""VAT services on Amazon"" to help you manage these multiple registrations and filings through third-party tax partners.
3. Sales thresholds: Be sure to monitor the €10,000 threshold for intra-eu distance sales, after which the VAT of the destination country applies (managed via OSS).
Can I benefit from Amazon advertising programs in all European countries?
Yes, you can access Amazon Ads solutions across all European stores, including Amazon France, Germany or the Netherlands. Using sponsored products or sponsored brands is essential for gaining visibility when launching your products in new markets where your brand is not yet known.
To maximize the effectiveness of your European campaigns, consider the following:
1. Language localization: Do not simply duplicate your belgian keywords. Use Amazon's translation tools to adapt your search terms to the local language (e.g., German or italian).
2. Unified account: Thanks to the unified European seller account, you can manage your advertising campaigns for all countries from a single seller central interface.
3. Commercial calendar: Adapt your ad bids based on local events mentioned in the seasonal sales calendar (such as Black Friday or country-specific winter sales).
To maximize the effectiveness of your European campaigns, consider the following:
1. Language localization: Do not simply duplicate your belgian keywords. Use Amazon's translation tools to adapt your search terms to the local language (e.g., German or italian).
2. Unified account: Thanks to the unified European seller account, you can manage your advertising campaigns for all countries from a single seller central interface.
3. Commercial calendar: Adapt your ad bids based on local events mentioned in the seasonal sales calendar (such as Black Friday or country-specific winter sales).
What are the advantages of using Pan-European FBA for a Belgian seller?
The Pan-European FBA program offers belgian sellers the major advantage of paying local fulfillment fees in target countries, rather than higher cross-border fees. By sending your stock to a fulfillment center (e.g., in France or Germany), Amazon intelligently distributes your products across europe based on predicted demand, at no extra cost for moving the stock.
Strategic benefits include:
1. Cost reduction: You achieve significant savings on logistics fees because you pay the local rate for order fulfillment (e.g., German rate for a German customer).
2. Prime badge: Your products become eligible for Amazon Prime in all enabled European marketplaces, ensuring fast delivery to millions of loyal customers.
3. Simplified growth: The European expansion accelerator automates the listing of your products in other stores, while Pan-European FBA ensures logistics keep up with your growth.
Strategic benefits include:
1. Cost reduction: You achieve significant savings on logistics fees because you pay the local rate for order fulfillment (e.g., German rate for a German customer).
2. Prime badge: Your products become eligible for Amazon Prime in all enabled European marketplaces, ensuring fast delivery to millions of loyal customers.
3. Simplified growth: The European expansion accelerator automates the listing of your products in other stores, while Pan-European FBA ensures logistics keep up with your growth.
Helpful resources
VAT guidance
Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Center. You can also read all about what’s required: download our European VAT Education Guide.
Explore FBA´s European Solutions
Amazon offers a choice of three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, see below.
Explore Amazon Selling partner Help
Find answers to all your questions regarding selling across Europe at this central resource.
Start selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€ 39 (excl. VAT) per month + selling fees
