Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveEU Agency programme
Accelerate the success of your agency with Amazon
Are you a service provider helping new sellers on Amazon? Join our EU Agency programme to unlock exclusive benefits and premium support — at no cost.
This is an invite-only programme
Interested in joining the programme?
Collaborate with Amazon to scale your business
The Amazon EU Agency programme is designed to connect agencies, advertising firms, solution providers, funding partners, third-party logistics providers (3PLs) and licensors with the tools, resources and support they need to help new sellers grow on Amazon stores.
Why work with us?
This programme creates a win-win environment for partners and sellers. We provide strategic, hands-on support to partners that intersect with consumer brands, helping them launch and grow new sellers on Amazon.
Premium support
Get a dedicated partner development manager who provides expert guidance, resolves seller challenges and helps you build long-term growth strategies tailored to your portfolio, including regular strategy sessions and growth planning.
Catalogue support
Receive hands-on listing optimisation, A+ content guidance and discoverability best practices to help your sellers maximise conversion and sales from day one, backed by ASIN data analysis and insights.
Strategic collaboration
Access exclusive insights, priority invitations to Amazon events and networking opportunities that keep you ahead of trends and Amazon programme updates, plus expert-led webinars, newsletters and educational resources.
Accelerated growth
Unlock customised incentives, enhanced launch benefits and tailored roadmaps designed to fast-track your sellers' performance, with API integration assistance and Service Provider Portal setup to streamline operations.
Direct access
Connect with 20+ specialised Amazon teams, including advertising, brand protection, logistics and account health, plus internal support channels and premium seller support to solve complex challenges quickly.
Global expansion
Activate and scale your sellers across Europe, the USA and Japan with dedicated resources and store-specific support to accelerate international growth.
Refer your sellers
Help your clients succeed on Amazon while strengthening your collaboration with us. Every successful referral enhances your standing in our programme.
Fast-track support
Priority onboarding and dedicated launch assistance
Enhanced benefits
Each referral elevates your agency tier status
One Amazon access
Direct access to specialised Amazon teams
Deal opportunities
Exclusive deal submissions for new sellers
Growth partnership
Joint business planning for high-potential brands
Performance visibility
Real-time reporting on your referred sellers' progress
Who can you refer?
We welcome referrals of new or early-stage sellers looking to launch on Amazon. Your seller qualifies if any one of the following applies:
Brand new to Amazon
Not yet registered on any Amazon UK/EU stores.
Registered but inactive
Registered for 3+ months but hasn't started listing products
Existing seller
Less than $10,000 in total sales over the past 12 months
Your referred sellers must meet these requirements
Products and portfolio
Any product category welcome
Competitive pricing strategy
Minimum of 10 SKUs ready to list
Business potential
Minimum projected revenue: $10,000 in the first year
Strong e-commerce experience
Ready for multi-country expansion
Operational readiness
Robust logistics capabilities
Interest in Fulfilment by Amazon (FBA)
Committed to long-term Amazon success
Not sure if your seller qualifies? Contact your partner development manager, who will be happy to assist you assess eligibility.
Ready to refer a seller?
It just takes three steps:
Verify seller eligibility
Complete our quick referral form
Receive confirmation within 48 hours
The Agency Partner programme adds value through enhanced access and dedicated escalation pathways, alongside a collaborative working relationship that supports efficient communication when challenges arise. This ensures our clients benefit from more stable and scalable marketplace performance.SHIFTPlatinum Tier Agency
Tiering model
As your commitment grows, so do your benefits. Unlock progressively higher tiers of support, resources and recognition based on your performance and engagement.
Base
Silver
Gold
Platinum
Agency Account Manager
Education Resources
Top Deals Submission
New Seller Support
SPP Support
Member Badge Recognition
Dedicated Listing Support
High-Value Lead Access
Executive Meetings & Trainings
Fulfilment Centre Visits
Hear from our service providers
Together with our account manager, we can find the best possible solutions for our clients.Frank LaenensFounder
Our clients hear about important updates and new opportunities even before the rest of the market even knows that they exist.Iryna MavrodiiGlobal Sales Manager
We benefit from actual human support, practical resources and a shared goal of helping sellers succeed.Lukáš HuňkaCEO
Amazon's Platinum Partner status gives Rithum the access, insight and collaboration needed to help brands grow on Amazon. Through regular check-ins, onsite sessions and workshops, we're able to better support our shared clients as they launch, scale, operate efficiently and drive long-term growth, including through Amazon Ads.RithumPlatinum Tier Agency
Resources
Access the tools and knowledge you need to grow your agency and help sellers succeed on Amazon.
Did you know?
You can also work with Amazon in the US
Our US Agency programme offers similar support for agencies and service providers helping brands launch and grow across North America.
Frequently Asked Questions
Who can join the Amazon Agency programme?
The Amazon Agency programme is a free collaboration designed to support service providers that recruit and manage new-to-Amazon sellers across Europe.
Is this programme limited to agencies?
No, it is not limited to just agencies. See a list of service providers who are eligible for this programme below:
- Agencies
- Aggregators
- Advertising firms
- Solution providers
- Funding partners
- Third-party logistics providers (3PLs)
- Licensors
Is there a cost to join the Agency programme?
No. Eligible agencies can join the Amazon Agency programme at no cost.
Which stores does the programme cover?
The programme supports agencies helping new sellers launch and grow across European stores , including Amazon UK and US stores.
Can I refer sellers at any time?
Yes, but we recommend referring between 1 October and 31 March to maximise your sellers' account management period and support benefits.
How does this compare to the Strategic Account Services (SAS) programme?
The Agency programme is a free collaboration that helps agencies recruit and onboard new sellers to Amazon, acting as an extra line of support aside from Seller Support in Seller Central. SAS is a paid service providing dedicated consulting and account management to existing sellers looking to grow.
What support do agencies receive for their sellers not in the programme?
The programme is limited to sellers that are eligible for the programme. Aside from direct support, the programme includes benefits that you can apply to your wider portfolio.
Is Amazon in direct contact with the sellers referred by the agency?
Agency Account Managers will only reach out to your clients directly with your permission. Otherwise, communication only takes place between Amazon and the agency point of contact. The programme is designed to complement your existing partnerships, not replace them.
Does the Agency programme generate leads for member agencies?
The programme is not a direct source of leads. However, some of our tiers include benefits that can help your agency with widening your client base.
The Amazon Agency programme is a free service for qualified agencies supporting new sellers across European stores.
