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Reach Amazon customers around the world
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Pricing
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Other costs
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Reduced 2026 fees = bigger margins.
See what you save
Start
Start selling on Amazon
How to start selling on Amazon
Take that next step in becoming an Amazon seller
Register as a seller
Review steps for creating a seller account
List your products
Create or match listings
Fulfil your orders
Getting goods to their buyers
Here’s what can help you
Beginners guide
Important things to consider before you start selling
New seller incentives
Up to €47.25K in incentives
New seller guide
Unlock recommended actions that can help you sell 9x more in the first year
Fulfilment by Amazon
Outsource shipping, returns and customer service
Brand Registry
Launch your brand with Amazon
New Seller Incentives
Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives
Fulfil
Fulfilment Overview
Fulfilling customer orders
Learn about suitable solutions to fulfil your shipments
Fulfilment by Amazon
Outsource shipping, returns and customer service
View cost and fee overviews
Pay only for the services you use
Launch new products
Launch new products and get referral fees reduced to 5% on eligible new-to-Prime ASINs.
Expand your operations
Fulfil orders all around Europe
Save 53% on fulfilment fees, expand your business across the European Union
European Expansion Accelerator
See across nine EU stores, in just two clicks
Lower your shipping costs for your low-cost products
Learn about Low-Price Fulfilment by Amazon rates for eligible products priced at or under €20.
Grow
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell across Europe
Navigate seamlessly through new marketplaces
Sell globally
Sell to Amazon customers worldwide
Brand Registry
Launch your brand with Amazon
Explore other tools and programmes
Explore selling programmes
Create your sales strategy with various programmes
Selling Partner Appstore
Discover Amazon-approved software partners to automate and manage your operations
EU expansion stores toolkit
Learn about all available EU marketplaces and how to grow using Amazon Fulfilment programmes
EU Agency Program
Partner to drive seller growth
Reach Amazon customers around the world
Start selling in the Americas, Europe, Asia-Pacific, the Middle East and North Africa.
Pricing
Review fees and costs
Compare selling plans
Compare and choose selling plans
Referral fees
Review referral fees
Handling fees
Get a breakdown of costs for this popular programme
Other costs
Understand costs for optional Amazon services
Estimate fees and costs
Revenue calculator
Estimate your sales on Amazon
Estimate fulfilment fees
Compare estimates by fulfilment method
Revenue calculator
Revenue calculator
Calculate the costs for a product, comparing fulfilment methods
Tools
Learn
Seller University
Training and learning resources that help sellers succeed on Amazon
VAT Knowledge Centre
All you need to know about VAT in one place
View all resources
Start learning how to sell on Amazon
Guides
What is dropshipping?
Outsource the complete product delivery process – from manufacturer to customer
E-commerce guide
Challenges, tips and advice to successfully continue your business
Français
Select your preferred language
English - GB
Nederlands - BE
Français - BE
Login
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Examples:
Selling on Amazon
Fulfilment by Amazon
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