FULFILMENT BY AMAZON
Grow your business across the European Union with Pan-European FBA
You may achieve up to 53% savings in fulfilment fees and increase your FBA sales by up to 30%*
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA
Already selling with FBA?
How Pan-European FBA works
Requirements
- List your FBA products in: Germany, France, Italy and Spain
- Enable placement in at least 2 EU countries (Germany, France, Italy, or Spain)
- Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain)
New! Sell your products in our new EU stores at a lower cost!
To do so, check the requirements, and:
- List your FBA products as well in Poland and enable placement in this country to enjoy domestic FBA Fulfilment fees for orders in Poland.
- List your FBA products as well in Sweden and in the Netherlands and make sure that one of the countries you enable is Germany to enjoy domestic FBA Fulfilment fees for orders in Sweden and in the Netherlands.
- List your FBA products as well in Belgium and make sure one of the countries you enable is either Germany or France to enjoy domestic FBA Fulfilment fees for orders in Belgium.
Why sell with Pan-European FBA?
Save on your fulfilment costs by up to 53%
Pay the domestic FBA fulfilment fees in the countries where you enable Amazon to store your products (Germany, France, Italy, Spain or Poland) instead of European Fulfilment Network (EFN) fees. Click here here to see your own cost saving potential and the Pan-European FBA fees.
Accelerate your growth with flexible storage
Enable placement in at least 2 countries among Germany, France, Italy, Spain or Poland. Amazon will distribute and store your products for free, closer to customer demand.
Provide fast delivery with the Prime badge on your eligible offers
Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
*According to 2020 FBA Satisfaction Survey
Additional savings on fulfilment fees
Save up to €0.26 on every FBA unit fulfilled from Germany by storing your products in Czech Republic, Germany and Poland.
Sell FBA Small and Light products through Pan-European FBA
You can enroll eligible FBA Small and Light offers in Pan-European FBA. Click here to see more details.
It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we’re able to be extremely competitive on our pricing. Therefore, we sell more units.Zamir CajeeCEO, iQualTech
Pan-European FBA and the
European Fulfilment Network
Pan-European FBA
European Fulfilment Network (EFN)
Fulfilment costs
Local fulfilment fees and fast delivery promise in all the EU countries enabled for storage and Cross-border fulfilment (EFN) fees in the rest. Example Standard Parcel: Dimensions: ≤ 45 X 34 X 26 cm ≤ 400 g = €3.16 - €5.50 In the countries enabled for storage
Cross-border fulfilment (EFN) fees € 7.73 € 7.96
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination store
Inventory management
Amazon distributes and stores your products across the EU, in the countries you enabled for placement
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
Amazon VAT resources
By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible FBA products in all required Amazon European stores (Germany, France, Italy and Spain) with the same SKU. The Build International Listings tool helps you synchronize the offer prices, and create and translate offers from a single source store to one or more target stores.
Step 3
Enable at least 2 countries for Amazon to store your products* (Germany, France, Italy, Spain, Poland)
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Step 4
Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain or Poland). We will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries for free!
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfillment by Amazon
What is Pan-European FBA?
The Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises, and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to seller central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. Moreover, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, and Belgium.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Which stores are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, and Belgium.
What is Pan-European FBA fee?
Through Pan-European FBA, you will pay local fulfillment fees in all the EU countries enabled for storage, and Cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enroll in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
What are the benefits of Pan-European FBA?
These are the main benefits of selling through Pan-European FBA:
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfillment centers at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products via Pan-European FBA Programme?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
Start fulfilling across Europe with Pan-European FBA
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