Grow your business across the European Union with Pan-European FBA
You may achieve up to 53% savings* in fulfilment fees and increase your FBA sales by up to 24%**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the local fulfilment fees for each size/weight
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
Having a single VAT registration number grants you the flexibility to sell with Pan-European FBA via Call off Stock (COS)
COS works by leveraging an EU-wide VAT legislative simplification which allows this type of transaction to occur, so long as certain requirements are met. You are only required to have a single VAT Registration Number (VRN) in either Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in any of these countries.
Save on your fulfilment costs by up to 53%
Save on your fulfilment costs by up to 53%
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of higher cross-border European Fulfilment Network (EFN) fees. Click here to see your own cost saving potential.
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of higher cross-border European Fulfilment Network (EFN) fees. Click here to see your own cost saving potential.
Provide a Prime Experience to millions of Customers across Europe
Get Amazon fast delivery for customer orders in the countries where you allow Amazon to store your products. 91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
*According to 2020 FBA Satisfaction Survey
Accelerate your growth with flexible storage
Enable placement in at least 2 countries among Germany, France, Italy or Spain. You can enable it by providing VAT registration number in these countries, or through Call-off Stock*. Amazon will distribute and store your products for free, closer to customer demand.
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS.
How Pan-European FBA works
Requirements
- List your FBA products with the same SKU in all required Amazon European stores: Germany, France, Italy and Spain.
- Enable placement in at least 2 of these countries with Pan-European FBA through VRN (VAT registration number)*, Pan-European FBA through COS or both options: Germany, France, Italy, or Spain**.
- Send your inventory to an Amazon Fulfilment Centre in Germany, France, Italy or Spain*. We will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. Amazon will distribute your inventory across these countries for free!
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN (VAT registration number). Placement enablement in Poland is not yet allowed for Pan-European FBA through COS.
This provides a real service for a company of our size. We can focus on our real work and let Amazon do the rest.Jaf KettaniIceberg Way (France)
Selling with Pan-European FBA through a VAT registration number (VRN) or through call-off stock (COS)
Remember that you can expand your business in the EU thanks to Pan-European FBA through a VRN, COS or both! Both options allow you to benefit from the same advantages: guaranteed fast delivery and local shipping costs in the countries where you have authorised placement.
Example: You can expand your business thanks to Pan-European FBA with a VRN by authorising placement in Spain and France (with a Spanish VRN and with a French VRN). You can also expand your business thanks to Pan-European FBA through COS by authorising placement in Germany and Italy.
Pan-European FBA through COS
Pan-European FBA through a VRN
Combination: Pan-European FBA through COS and a VRN
Do I need to have a European VAT registration number in each of the countries in which I have authorised placement?
No, you only need one VAT registration number in Germany, France, Italy or Spain*. In addition, the country where you use the service through COS does not need to be your country of establishment.
Yes, you must have a VAT registration number for each country where goods are stored in the EU**
With Pan-European FBA through COS, you need one single VAT registration number in Germany, France, Italy or Spain*. With Pan-European FBA with a VRN, you need to have a VAT registration number for each country where goods are stored in the EU**
Do I have to register for VAT filing with the European Union One-Stop Shop (UOSS)? More information here.
You need to be registered for VAT filing with the European Union One-Stop Shop (UOSS) only if you are a seller based in the EU.
Amazon recommends that you choose UOSS or obtain a VAT registration number in each EU member state where you make business-to-customer (B2C) distance sales.
Yes, it is mandatory for Pan-European FBA through COS if you are a seller based in the EU.
Do I need to register for the VAT Calculation Service (VCS)? More information here.
Do I need to register for the VAT Calculation Service (VCS)? More information here.
Yes, you need to register for the VAT Calculation Service (VCS) to allow Amazon to generate invoices. Register here.
Yes, you need to register for the VAT Calculation Service (VCS) to allow Amazon to generate invoices. Register here.
This service is optional.
This service is optional.
Yes, it is mandatory to register for the VAT Calculation Service for call-off stock.
Yes, it is mandatory to register for the VAT Calculation Service for call-off stock.
*You will be responsible for any additional VAT filing, including submitting European Community Sales Lists (ECSL) to the tax authority of the country from which the products will be shipped.
**By storing goods in countries other than that of your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Find out more here.
**By storing goods in countries other than that of your home store, you will have additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Find out more here.
Pan-European FBA and the
European Fulfilment Network
Pan-European Fulfilment by Amazon
European Fulfilment Network (EFN)
Shipping costs
Pan-European FBA fees
European Fulfilment Network fees
VAT
A VAT number is required for each country where the goods are stored.
A VAT number is generally not mandatory in the target store.
Inventory management
Amazon distributes and stores your products across the EU, in the countries that you have authorised for placement.
Amazon only stores products locally, ready for local delivery or to dispatch to other countries.
How to get started with Pan-European FBA through COS or a VRN
Step 1
Create an Amazon Selling Partner account and add your products to FBA.
Step 2
List your eligible FBA products with the same SKU in all required European Amazon stores (France, Germany, Italy and Spain). Use the Build International Listings tool to synchronise your prices and create and update your listings from a single source store to one or more target stores.
Important: when selling products in Germany and France, you must ensure that you respect Extended Producer Responsibility (EPR). Click here to learn more.
Important: when selling products in Germany and France, you must ensure that you respect Extended Producer Responsibility (EPR). Click here to learn more.
Step 3
Authorise Amazon to store your products in at least two countries (France, Germany, Italy or Spain). You can choose your storage preferences by country as follows: storage with a VAT number and/or storage without a VAT number with call-off stock.
Step 4
Ship inventory to an Amazon fulfilment centre in the EU* (Germany, France, Italy or Spain).
*Germany, France, Italy, Spain or Poland for Pan-European FBA with a VAT registration number (VRN). Placement in Poland is not yet enabled for Pan-European FBA with call-off stock.
*Germany, France, Italy, Spain or Poland for Pan-European FBA with a VAT registration number (VRN). Placement in Poland is not yet enabled for Pan-European FBA with call-off stock.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for e-commerce.
What is Pan-European FBA?
Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. Additionally, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
What marketplaces are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden and Belgium.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or through the Remote Fulfilment between the UK and the EU.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or through the Remote Fulfilment between the UK and the EU.
What are the fees for Pan-European FBA?
Through Pan-European FBA, you will pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
Here are the main advantages of selling with Pan-European FBA:
1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. You can sell FBA Small and Light products through Pan-European FBA.
1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. You can sell FBA Small and Light products through Pan-European FBA.
How do I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products via Pan-European FBA?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.
To list your products, you can easily use the Build International Listings tool and choose into which stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.
To list your products, you can easily use the Build International Listings tool and choose into which stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.
How can I sell low-price FBA products through Pan-European FBA?
You can register low-price FBA offers that are eligible for the pan-European FBA programme and the Remote Fulfilment network between the UK and the EU. Products will automatically benefit from low-price FBA rates when their price is equal to or lower (including value added tax [VAT]) than the following amounts:
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about low-price FBA rates for the pan-European FBA programme here.
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about low-price FBA rates for the pan-European FBA programme here.
Start shipping orders across Europe with Pan-European FBA
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