Grow your business across the EU with Pan-European FBA

To sell your FBA products in Amazon's European stores, you need access to Seller Central accounts at the following European stores: France, Germany, Italy, Spain and the Netherlands*. You need to enable storage in at least two of these stores and send your inventory to an Amazon fulfilment center. Additionally, you can also sell your products in Amazon's new European stores available in the Netherlands, Poland, Sweden, Belgium and Ireland.

Once you have sent your products to a European fulfilment centre, we will store your stock within our European fulfilment network, in the countries you have enabled for stock management. This ensures that your products are available to meet anticipated customer demand. We will distribute your inventory in these countries at no additional cost.

To benefit from the FBA order fulfilment fees for domestic orders in Sweden and the Netherlands, you need to activate implementation in Germany. For orders in Belgium, you need to activate implementation either in Germany or in France.

The pan-European FBA is available at the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland.

As of January 1, 2021, the United Kingdom is no longer part of the pan-European FBA. To sell with FBA in both the UK and the EU, you will need to send your inventory to processing centres in the UK and the EU or Remote Fulfilment between the UK and the EU.

With the pan-European FBA, you'll pay local processing fees in all EU countries enabled for storage, as well as cross-border processing fees (EFN) in other EU countries. You can find the detailed FBA fee schedule in this guide.

To enrol in the pan-European FBA, you must meet the following eligibility requirements:

1. Create an Amazon Seller Partner account and add your products to the Fulfilled by Amazon (FBA) option. 2. List your FBA eligible products in all required Amazon European stores with the same SKU code. This includes Germany, France, Italy, Spain, and the Netherlands.
3. Enable storage in at least two of these countries.
4. Ensure that your products meet the eligibility requirements for pan-European products.
5. Be sure to comply with VAT compliance rules. You can find more information about VAT compliance here. 6. Send your inventory to an Amazon fulfilment center in the EU.

When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of these countries. Amazon can then move your inventory between EU processing centers at its own discretion and at any time at no additional cost to you.

You can track your inventory movements using the Cross Border Inventory Movement Report, the Daily Inventory History Report, and the Amazon Shipments Report.

To sell your products in stores in the EU, you need to create offers in each of these markets. You can use the same process you used to create listings on your national store. The same FNSKU should be provided for all listings you create.

To list your products, you can easily use the “Creating International Listings” tool and choose which stores you want to expand your business in. You can find the detailed process in the pan-European FBA handbook available here.

You can sign up for the Pan-European Fulfilled by Amazon service for your Low Price Fulfilled by Amazon listings. Products in all categories will automatically qualify for the Low Price – Fulfilled by Amazon rates when sold at a price of £10 or less (UK), €11 or less (Germany), €12 (the Netherlands, France, Italy, Spain, Belgium), 140 SEK (Sweden), 55 PLN (Poland) or less (including VAT).

In addition, products in all categories (except the Beauty, Health and Personal Care categories, Professional, Health and Personal Care, Professional, Industrial and Scientific Supplies, Office Products, Delicatessens, Books, Accessories for Amazon Appliances and Kitchen) will automatically qualify for the Low Price, Fulfilled by Amazon rates when sold at a price of £20 or less (UK), €20 (Germany, the Netherlands, France, Italy, Spain, Belgium, Ireland), 230 SEK (Sweden), 85 PLN (Poland) or less (including VAT).