What is dropshipping?

What is dropshipping?

39 € (excl. VAT) per month + selling fees
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Dropshipping is an increasingly common business model in e-commerce. This model allows retailers to sell products without having to manage inventory. When a customer places an order, the merchant forwards it to the supplier, who then ships the product directly to the customer. Therefore, the merchant no longer needs to supervise stocks and deliveries. This model offers greater flexibility to retailers and also helps to reduce costs. This article takes a detailed look at dropshipping principles, process steps, obligations and regulations, suppliers and actors, budget and costs, and tips for success. Learn how to get started on Amazon here.

The principle of dropshipping

E-commerce models that do not involve the seller storing products are known as “dropshipping.” The seller forwards the order to the supplier, who then delivers the product directly to the consumer. This model eliminates the need to invest in initial inventory, which reduces start-up costs. This allows the seller to focus on selling and marketing products online, without having to worry about logistical issues such as international shipping or storage. Flexibility is one of the main benefits that dropshipping offers. Without having to physically manage inventory, sellers can easily integrate new products into their online store and experiment with niche market segments. In summary, dropshipping is a practical and profitable approach for those who want to start an e-commerce business without having to manage inventory.

The steps of dropshipping

To get started with dropshipping, it is essential to understand the following fundamental phases of this business model:

Identify dropshipping sites: The first step is to identify websites that specialize in dropshipping. Use keywords like “dropshipping supplier,” “dropshipping wholesaler,” or “dropshipping platform” to search. In addition, forums and discussion groups can also provide useful recommendations.

Avoid the excesses of dropshipping:
It is essential to maintain a high level of vigilance in order to avoid questionable practices that could damage your reputation and customer satisfaction. Such practices may include late deliveries, substandard products, or communication issues with suppliers. To get around these excesses, select reliable suppliers, check product quality, and provide exceptional customer service.

Amazon dropshipping delivery scene featuring a van and a worker under the tail of a large airplane with amazon logo

Dropshipping obligations and regulations

Dropshipping is authorized in Belgium, but it is subject to specific regulations and obligations. It is imperative to register as a professional and to choose an appropriate legal status. The status of auto-entrepreneur may be suitable for a simplified individual activity, while the creation of a company (SARL, SAS and others) may be necessary if you plan to expand your business and hire staff.

Dropshipping must also comply with current legislation. Consult the appropriate authorities and a legal professional to ensure that you are complying with all applicable regulations.
A person reading online reviews on a smartphone amazon app about dropshipping.

Dropshipping suppliers and players

Choosing suppliers is an essential part of successful dropshipping. There are numerous suppliers, including traditional manufacturers and wholesalers, as well as specialized online platforms. Research online, read reviews from other sellers, and contact potential suppliers directly to discuss their terms and products to identify quality suppliers.

Attending trade shows and exhibitions can also be beneficial for meeting and building trusting relationships with suppliers. Before making a purchase, ask for product samples to assess their quality.

The budget and costs of dropshipping

It is imperative to establish a precise budget in order to optimize your dropshipping turnover and to manage your expenses effectively. Initial costs include acquiring a domain name, website infrastructure, and developing your online store. Next, procurement costs must be taken into account: although there is no need to maintain a stock of products, suppliers require payment for each order.

Don't overlook the expenses associated with promoting your online store, such as partnerships with influencers, SEO, and advertising campaigns. Investing in marketing is key to attracting customers and generating sales.

To succeed in dropshipping, it is essential to select profitable and sought-after products, to manage inventory and orders effectively, and to provide exceptional customer service in order to retain customers and encourage positive word-of-mouth.
An Amazon FBA center with packages and an employee scanning items, alongside a customer service agent processing a return from amazon dropshipping

Tips for successful dropshipping

Here are some practical strategies for dropshipping success:
Choosing a profitable niche: Conduct thorough research to identify products that are in high demand and choose a profitable market niche. Find reliable suppliers that you can work with.
Offer quality products: Customer satisfaction depends on the quality of the products. Ensure that your customers are happy with their purchases and that your delivery times are respected.
Promote the visibility of your online store: Use email marketing, social media platforms, and other online marketing channels to attract customers. Monitor your competitors and adapt to market trends.

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39 € (excl. VAT) per month + selling fees
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